Funky Pigeon has launched a new brand identity, marking a major step in its collaboration with VCCP London, its newly appointed creative agency.

After a competitive pitch, VCCP was selected to refresh the brand, resulting in the “Give a Funk” campaign.

The campaign aims to inspire consumers to make more thoughtful, personalised gift choices. Leading the charge is Funky Pigeon’s lively mascot, Funky, accompanied by her band, the Funkettes.

The centerpiece of the campaign is a 30-second film created by VCCP’s global content studio Girl&Bear, in collaboration with renowned animation director Tim Hope and Passion Pictures.

With animated sequences and lively music, the campaign encourages consumers to “put some heart and soul” into their gifting choices.

The campaign is also being supported through a social media push, with assets created by Bernadette specifically for Meta and TikTok, further amplifying the brand’s personalised cards and gifts.

Louise Marshall, Funky Pigeon’s Head of Brand, said: “At Funky Pigeon, we believe in celebrating the unique connections that make life special. Our ‘Give a Funk’ campaign is a rallying cry to embrace genuine, heartfelt gifting that goes beyond obligation. We invite everyone to Give a Funk with the help of Funky Pigeon.”

Mark Orbine, Executive Creative Director at VCCP, added: “Like us, Funky Pigeon is a true challenger brand, and so our partnership is a perfect fit. The idea and execution is steeped in warmth, charm, energy, and a big dollop of humanity. Our clients have been true and brave collaborators throughout the project, and the result is an exciting new brand world, platform and campaign.”