Aston Martin has launched a striking new activation at North Greenwich Tube station, transforming the Jubilee Line stop with bold F1-themed visuals.

The takeover features eye-catching artwork from the Aston Martin Aramco racing team, including images of drivers Lance Stroll and Fernando Alonso.

Covering 70 touchpoints throughout the station—from the ticket hall and barriers to the escalators and platforms—the display will run until 24 February, when the AMR25 F1 car makes its debut at a promotional event in Bahrain.

“Our North Greenwich takeover boldly reflects our commitment to bring the energy of our sport into everyday life,” said Aston Martin Aramco Chief Marketing Officer Rob Bloom.

“The branding displays our seasonal campaign of ‘Driven From Within’, which encapsulates the lifeblood of Aston Martin — our relentless drive to be faster, bolder, and more daring — which is at the heart of everything we do.

“This activation is a symbol of our ambition to create extraordinary moments that resonate across society and culture. It puts fans at the heart of our world in a way that’s impossible to ignore.”