GetYourGuide, together with creative agency Fold7, is launching a summer campaign to inspire Londoners to book unforgettable travel experiences through its platform.

The campaign shows how GetYourGuide offers unique experiences that go beyond typical tourist activities.

Ads will appear in busy spots during the holiday season, including the London Underground, roadside billboards, and digital screens in key commuter and tourist areas.

James Joice, managing director at Fold7, said, “44% of Brits travel for their passions, and GetYourGuide has an incredible offering that caters to this. Our work captures that spirit, with impactful design and witty copy lines. We are looking forward to sharing it with London this summer.”

James Barker, brand lead, UK at GetYourGuide, said, “As we enter peak travel season, we want Londoners to be inspired by GetYourGuide to take that holiday and discover their next destination. Complementing a holistic marketing approach, the contextually-relevant creative work spotlights GetYourGuide’s curated experiences worth traveling for.”

The two-week campaign is supported by media planning and buying from Initiative UK and RapportWW, and is part of GetYourGuide’s wider UK marketing strategy.