Google Cuts Minimum App Prices in 17 Countries
- Wednesday, November 18th, 2015
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Google has reduced the minimum price of apps and in-app purchases in the Play Store, to reflect the fact that $0.99 – or the regional equivalent – can be a considerably more significant costs in certain markets.
The change follows a pilot in India earlier this year, and has extended to cover 17 countries: Brazil, Chile, Colombia, Hungary, Indonesia, Malaysia, Mexico, Peru, Philippines, Poland, Russia, Saudi Arabia, South Africa, Thailand, Turkey, Ukraine and Vietnam.
Depending on the market, the minimum price has been cut to anywhere between a half and a quarter of the original threshold. The largest cuts are in Indonesia, where the threshold has dropped from 12,000 to 3,000 Rupiah and Saudi Arabia, down from 4 to 0.99 Riyal. 
The prices of existing apps and in-app purchases can be adjusted in the Google Play Developer Console.
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