KFC and Greggs have teamed up to bring together a fan-favourite combo – Greggs’ flaky Sausage Rolls topped with KFC’s famous gravy.

Their campaign, ‘Gravy Meets Pastry’, created by Mother, kicks off with a three-day road trip starting  at London’s South Bank.

Two vans will be serving free Sausage Rolls with KFC gravy, then heading to Manchester (8th August) and Newcastle (9th August). PR is managed by Freuds and Hope & Glory.

The first 200 people in line each day will also get a limited edition ‘Gravy Meets Pastry’ bucket hat.

Phoebe Syms, brand manager at KFC UK&I, said, “At KFC, we bleed Gravy. We go to obsessive lengths for our liquid gold, and so do our fans. In fact, it was them who inspired this once in a lifetime event, calling for us to partner with Greggs and unite our iconic Gravy with their iconic Sausage Rolls. Now we’re joining forces for just a few days to give the people a taste of what they really want…it’s time for Gravy to meet Pastry. You’re welcome.”

Fiona Mills, brand communications lead at Greggs, said, “With 96 layers of light puff pastry, and perfectly baked to give that satisfying golden crisp and flaky goodness, we’ve always known our Sausage Rolls are a true British icon. And why not pair one icon with another? We can’t wait to see what Greggs and KFC fans make of our latest partnership – we’re sure fans of both brands will enjoy devouring their Greggs x KFC sharing bucket…”