Grow Mobile has released its mobile app marketing platform, which, it claims, enables marketers to buy across the entire mobile advertising ecosystem with unparalled insights and intelligence.

The Grow Mobile Platform is, the company says: “the first self-serve dashboard for marketers to transparently buy, track, optimize and scale their advertising campaigns across the highly complex and fragmented mobile advertising marketplace.” The company’s SDK and API integration are available for Android and iOS.

Using the platform’s “Intelligence Directory” and an automated Media Planner, marketers can select the most effective traffic sources from more than 75 integrated ad networks, ad exchanges and direct publishers. A self-serve media-buying wizard enables users to syndicate campaigns live in minutes, without human interaction or signing multiple insertion orders.

The platform also includes a Traffic Intelligence Directory, and user retention and monetization reporting, which gives an insight into users’ retention and revenue attribution by traffic source. Other reports available include Expected Life Time Value by channel; event reporting, which tags in-app events such as registrations and bookings; and app rankings reporting, which tracks an app’s movement in the App Store rankings; and cohort ROI reporting, which compares ad spending versus returned revenue by cohort and install channel.