Haagen-Dazs has teamed up with the popular Netflix series Emily in Paris in anticipation of its eagerly awaited fourth season. 

As part of this worldwide campaign, a limited-edition Haagen-Dazs ice cream collection inspired by the show will be released globally.

The new collection will be promoted through various international events across 41 markets, including numerous pop-up experiences and social media challenges, all scheduled to take place in August.

“This partnership is a celebration of our shared heritage in France,” Priscilla Zee, Brand Director at Haagen-Dazs, said in a statement. 

“We are delighted to bring that to life for fans of both brands globally, as they experience a taste of Paris with their favourite flavours enjoying the limited-edition designs and exclusive experiences.”

Fans of the beloved ice cream giant and the show can scan the limited-edition containers for a chance to win exclusive prizes, including a unique, ‘once-in-a-lifetime’ Emily in Paris-themed trip to Paris.