Habitat and Pinterest have teamed up to encourage the nation to look at homeware in a new light with ‘The Home of Attention’, a striking storytelling series that demonstrates how just a few carefully selected pieces can transform everyday spaces.

Pinterest is where people come with intent- to search, discover, and shop- making it the perfect platform for Habitat to inspire and engage a highly active audience through its range of home and furniture offerings.

Marking a first for Pinterest, the collaboration with Habitat will centre on a collection of short films released exclusively on the platform. These visually rich, cinematic stories explore everyday home moments, showing how our interiors can mirror our emotions and adapt to our changing needs.

Each film will be enhanced by a range of interactive and immersive Pinterest features that fully harness the platform’s potential. This includes a 360-degree shoppable set, creator content inspired by the films, and curated collages- a new ad format that offers users a fresh, engaging way to explore Habitat’s products.

The films highlight how even minor design tweaks can have a major impact at home, sparking actionable inspiration for viewers.

This collaboration between Habitat and Pinterest has been concepted and brought to life by DRUM, OMG UK’s branded content partnerships and entertainment agency. Media planning and buying for the campaign was handled by PHD UK.

The first short film and Pinterest activation goes live on 25th June and spotlights The Billie Lamp from Habitat.

Laura Boothby, Head of Brand Communications, Habitat, said: “Pinterest is a natural partner for Habitat, as a place where people go to plan and visualise their spaces. This partnership is about bringing that inspiration to life. From a single lamp to a new rug, we’re showing how small design choices can have a big impact, both in how a space looks and how people feel in it. Through relatable stories, told with humour and heart, we’re bringing our products to life in a way that’s immersive, eye-catching, and instantly shoppable.”

Chris Frankland, Senior Creative, DRUM, said: “This campaign is about more than homeware, it’s about the emotional role our spaces play in the stories we live through. By grounding the work in moments of reinvention, we show how small design choices can create meaningful emotional shifts. That’s where Habitat shines with thoughtfully designed, accessible pieces that don’t just change how a room looks, but how it feels to live in. We’ve reframed ‘simple’ changes as powerful, considered moves that earn attention and consideration. For us, it’s been a brilliant opportunity to bring together platform thinking, storytelling craft and cultural insight in one idea.”

Craig Brown, Senior Manager Home, Pinterest UK, said: “When Habitat and DRUM came to us with the ambitious idea for ‘The Home of Attention’, we immediately saw how Pinterest could bring it to life. As the leading visual search platform for interiors, we’re uniquely equipped to create interactive, engaging experiences that guide customers from inspiration to action. Through innovative formats like 360 Pin extensions and collages, we’re able to showcase bold, cinematic ideas that gain attention.”