Hang-gliding goat stars in Virgin Media lastest UK campaign

Virgin Media has just debuted the latest installment of its ‘To Better and Beyond’ creative approach, which introduces a hang-gliding goat.

The 60-second spots are centred around Virgin’s ultrafast broadband proposition, and feature vaguely cheesy 80s pop soundtracks. In this one, the plucky goat soars to the sound of ‘St Elmo’s Fire’ by John Parr.

The first edition, ‘Highland Rider’, showed a highland cow riding a bike with She’s Like The Wind’ by Patrick Swayze playing in the background.

The campaign will run form now to October 22 across TV, broadcaster video-on-demand, social media and retail activations.

“Our latest campaign highlights the truly unstoppable spirit of the Virgin Media brand and our ambitions to provide our customers with the very best connectivity to help them reach new heights,” said Simon Valcarcel, Virgin Media O2s marketing director.