Haven Holidays has unveiled an integrated advertising campaign celebrating “the joy of creating family memories.”

Created by the agency Platform, the campaign will premiere in cinemas on December 21 and on TV starting December 26.

The campaign will run across various channels, including cinema, TV, social media, PR, radio, experiential, and out-of-home.

The advert introduces Haven’s new “More of what you love” brand message, highlighting the multi-million-pound investments made across its holiday parks.

It follows a real family from Scarborough, North Yorkshire, showcasing their holiday memories through photographs displayed in their home.

Haven’s chief customer officer, Reuben Arnold, stated: “We understand how vital holidays are for providing a well-deserved break from everyday life and creating opportunities to reconnect with loved ones. That’s why we’ve made significant investments to our parks — truly setting us apart by giving customers more of what they love with high-quality experiences.

“We’re thrilled to see the fun of a Haven holiday brought to life in the creative campaign. The Hawkes family brought boundless energy, a genuine connection, and a warmth that not only made them a joy to work with but also shines through so clearly on screen.”

Platform’s Kate Bosomworth commented: “This was no ordinary new Masterbrand brief. The strategic task was to differentiate the Haven brand with a single creative platform that would resonate with multiple audiences and generate large volumes of content to run across all digital and traditional media platforms.

“‘More of What you Love’ is the answer to this. A creative platform that is not only simple and memorable but provides the creative flexibility required from an audience and content perspective. Our unique partnership with BLINK allowed us to explore a radical new and holistic approach to creative production, resulting in a vast volume of tailored, world-class content for all audiences and platforms.”