Honda launches Honda Evotrack mobile game to promote 2022 Honda Civic Si launch
- Wednesday, October 20th, 2021
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The game was developed by digital fan engagement agency, Wave, in partnership with Red Bull Racing Honda. In it, players can virtually experience Honda’s newest member of the Civic family, as well as the Red Bull Racing Honda RB16B Formula One car; the recently-launched 2022 Civic Sedan and Hatchback, and the Civic Type R. Players can compete for the opportunity to win a digital voucher to purchase Honda or Red Bull Racing official licensed merchandise each week, as part of a four-week leaderboard competition. The leaderboard will reset each week, giving new challengers the chance to compete for the prizes.
The game is free to play on mobile and desktop devices. It challenges players to complete as many laps as possible without hitting obstacles or missing turns. The further you get, the more you score. On the track, several boosts are available and players can collect coins to unlock their next vehicle and gain access to more colors or Red Bull Racing Honda-themed liveries.
There are three courses to choose from: a Red Bull Racing themed facility called Circuit; a Route 66 style rugged site called Desert Trail; and a futuristic track called Neo City.
Honda has a long history in the video gaming space. Over the past decade, Honda Civic has been a part of Forza, Guitar Hero Live, and Hearthstone Team Brawl. In 2019, Honda significantly expanded its presence in gaming and eSports, becoming the exclusive automotive partner and official automaker of Team Liquid and the Riot Games’ League of Legends Championship Series in North America.
In addition, Honda has a dedicated gaming channel on Twitch. Through Honda’s gaming partnerships, the brand aims to grab the attention of the youthful audience behind the explosive growth of eSports.
“Launching the new Honda EvoTrack mobile game brings entertainment and friendly competition to our customers and gamers of all levels as we introduce them to our all-new, even more fun-to-drive Civic lineup in an accessible, social way,” said Phil Hruska, Media Department Head, American Honda Motor Co. “Honda has a long history of integrating vehicles into many types of games, and we want to continue that momentum, especially for passionate fans of the Honda Civic.”