Hootsuite integrates Google Ads
- Wednesday, September 19th, 2018
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Social media management platform Hootsuite has penned a deal with Google that has seen Google Ads directly integrated into Hootsuite’s ad products.
With the partnership, Google Ads now directly integrates into Hootsuite Ads, a solution for enterprise brands marketers within Hootsuite’s platform, and AdEspresso by Hootsuite, a digital ad platform for performance advertisers of small and mid-sized businesses.
Hootsuite’s ad products help customers manage their online ads across Facebook, Instagram, and now Google. Meanwhile, Google ads helps organisations advertise locally and globally based on campaign criteria.
“We’re excited to be working with Google in this integration. They are the market leader in search and in global online advertising, helping businesses worldwide drive increased return on their investment,” said Penny Wilson, CMO of Hootsuite. “Through Hootsuite, customers will now have a complete view of both search and social advertising, allowing them to create, track and optimize their paid search and social ad campaigns in one easy-to-use solution.”