Horlicks has introduced its latest offering, ‘Horlicks Kids, Chocoland’, a fun and nutritious chocolate-flavored addition to its range, aimed at young families.

To celebrate the launch, the brand is teaming up with Lucasfilm’s new series Star Wars: Skeleton Crew, which begins streaming exclusively on Disney+ on December 4th.

This launch marks Horlicks’ first venture into the young family market, bringing its iconic malty goodness to a new generation of shoppers.

Crafted to inspire creativity and fuel young imaginations, Horlicks Kids features a unique blend of vitamins tailored to children’s dietary needs. The product, designed to be mixed with milk, is also dairy-free and suitable for vegan diets.

As part of its collaboration with Star Wars: Skeleton Crew, Horlicks is rolling out a three-month ‘moments out of this world’ campaign. This includes in-store activations, DOOH (digital out-of-home) six-second ads, influencer partnerships, digital content, and paid social media promotions.

Rebekha White, Brand Manager at Aimia Foods, the makers of Horlicks, said: “The Horlicks brand and its unique taste have been loved for more than 150 years. Building on this significant history, the launch of Horlicks Kids is a hugely exciting development for the brand and will unlock a younger family household.

“Chocoland maintains our distinctive malt flavour but with added chocolatey appeal. HFSS compliant and dairy free, this makes Horlicks Kids a great choice for parents and carers looking for a tasty after-school treat to keep children going until dinner.”

She added: “We are thrilled to be launching Horlicks Kids with a collaboration with Star Wars: Skeleton Crew. Chocoland has been designed to inspire imaginations and fuel adventures alongside creating moments that matter for families.

“With the launch of Star Wars: Skeleton Crew, a series which follows four kids on an adventure across the galaxy, families can explore these two exciting galaxies together in ‘moments out of this world’ this festive season.”