House of Fraser Site Gets Touchscreen-first Redesign
- Tuesday, February 4th, 2014
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UK department store group House of Fraser has given its website a touchscreen-friendly redesign.
With more than half of its online traffic coming from mobile devices with touchscreens, House of Fraser says this relaunch is part of a new design strategy which will see it building and designing for mobile and touch devices before desktop.
The redesigned site features a more image-led experience, with less products on each listings page to allow for larger pictures – and each items photos will offer a super zoom feature for a closer look. 
The site displays nicely in portrait or landscape mode, but its worth noting that House of Fraser hasnt opted for a completely responsive design approach, and still uses a separate optimised m. site for smartphones.
