Pinder Takhar, director of marketing Europe at mGage, looks at how brands can use RCS messaging to deliver richer experiences to customers

SMS messaging continues to evolve with the rise of new mobile technologies. New feature-rich messaging apps, such as those built on the RCS (Rich Communications Services) platform, offer businesses powerful new opportunities to engage with their consumers successfully.

RCS is a robust messaging channel that enables brands to deliver a richer customer experience directly to their phone’s native messaging app. This comes at a vital time where consumers expect to receive timely, relevant, and personalized messages.

How can brands drive smarter conversations with RCS?

Create Dialogue
SMS is increasingly being used for two-way conversations, given how successful SMS is for one way. Use chatbot functionalities to create two-way conversations with customers, send quick responses, and suggested actions.

Whether you are requesting or responding to customer feedback, directing them to content, or re-scheduling a delivery, this functionality helps increase customer engagement.

Send Appealing Messages
Breathe new life into your messages. Deliver rich media content like images, GIFs, and videos to create more enticing messages. By creating visually appealing messages, you can drive 14 times higher engagement with RCS compared to traditional channels.

Build Trust
Deliver secure messaging that your consumers can trust. Sender Verification is a critical feature available with RCS that provides additional fraud and security protection for products and services. In addition, personalized branding provides familiarity and peace of mind, which makes end users more likely to engage with your brand.

Conclusion

It’s an exciting time not only for the messaging eco-system but for brands and consumers too. RCS enables brands to deliver a whole new level of mobile engagement through its range of features.

We’re RCS ready in the UK and US. If you think of yourselves as leaders of innovation, then register here to begin your RCS story today!