Grant Simmons, VP, Kochava Foundry, explains how the firm’s Ultimate Marketer’s Guide to SKAdNetwork (SKAN) can help marketers navigate Apple privacy-centric ad attribution framework. In the evolving landscape of digital
Robert Wildner, Co-founder and CEO at Avow, explains why the company’s Dynamic Preloads Guide is a must-read for any brand looking to increase downloads of their mobile games. The mobile gaming
Jellyfish, the global digital marketing business to some of the world’s biggest brands, has announced the appointment of Jo Wallace as its Global Executive Creative Director (ECD). She will shape
GumGum, the creator of mindset technology, is proud to introduce its groundbreaking Mindset Index, a powerful new data insight platform poised to redefine how brands gauge audience engagement within specific
Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the renewal of its longstanding co-branded credit card partnership with American Express. American Express is the
Robert Wildner, Co-founder and CEO at Avow, offers a guide to major end-of-year Shopping Seasons, and explains how brands can leverage them to best effect. The holiday season, filled with
Acorn-i, the leading technology-driven eCommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within
The Digital Voice was one of 23 leading agencies surveyed in the past six months across PR, communications, digital, integrated and full-service categories. The research project by YouBecome, led by
App-based businesses require a constant flow of new users to grow their business – but they also need a mobile retargeting strategy to retain newly acquired audiences and nurture their
More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry