Member Content How Does SKAN Work?
Mobile Marketing

How Does SKAN Work?

Grant Simmons, VP, Kochava Foundry, explains how the firm’s Ultimate Marketer’s Guide to SKAdNetwork (SKAN) can help marketers navigate Apple privacy-centric ad attribution framework. In the evolving landscape of digital

Member Content AVOW’s Dynamic Preloads Guide – A game-changer for mobile gaming developers, revolutionizing user acquisition in the mobile gaming industry
Mobile Marketing

AVOW’s Dynamic Preloads Guide – A game-changer for mobile gaming developers, revolutionizing user acquisition in the mobile gaming industry

Robert Wildner, Co-founder and CEO at Avow,  explains why the company’s Dynamic Preloads Guide is a must-read for any brand looking to increase downloads of their mobile games. The mobile gaming

Member Content Jo Wallace joins Jellyfish as Global Executive Creative Director
Mobile Marketing

Jo Wallace joins Jellyfish as Global Executive Creative Director

Jellyfish, the global digital marketing business to some of the world’s biggest brands, has announced the appointment of Jo Wallace as its Global Executive Creative Director (ECD). She will shape

Member Content The Mindset Platform by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests
Mobile Marketing

The Mindset Platform by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests

GumGum, the creator of mindset technology, is proud to introduce its groundbreaking Mindset Index, a powerful new data insight platform poised to redefine how brands gauge audience engagement within specific

Member Content Nectar360 and American Express renew longstanding co-branded credit card partnership
Mobile Marketing

Nectar360 and American Express renew longstanding co-branded credit card partnership

Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the renewal of its longstanding co-branded credit card partnership with American Express. American Express is the

Member Content Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers
Mobile Marketing

Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers

Robert Wildner, Co-founder and CEO at Avow, offers a guide to major end-of-year Shopping Seasons, and explains how brands can leverage them to best effect.  The holiday season, filled with

Member Content The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce
Mobile Marketing

The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce

Acorn-i, the leading technology-driven eCommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within

Member Content The Digital Voice ranks number one in YouBecome Agency Benchmarker Study
Mobile Marketing

The Digital Voice ranks number one in YouBecome Agency Benchmarker Study

The Digital Voice was one of 23 leading agencies surveyed in the past six months across PR, communications, digital, integrated and full-service categories. The research project by YouBecome, led by

Member Content Run better app retargeting campaigns in 2024 with Remerge’s new guide
Mobile Marketing

Run better app retargeting campaigns in 2024 with Remerge’s new guide

App-based businesses require a constant flow of new users to grow their business – but they also need a mobile retargeting strategy to retain newly acquired audiences and nurture their

Member Content Brands are wasting budget on “annoying” ads that do more harm than good, new YouGov survey finds
Mobile Marketing

Brands are wasting budget on “annoying” ads that do more harm than good, new YouGov survey finds

More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a

More Stories

Video Interviews

Member Content

Resources