Member Content Nectar360 and American Express renew longstanding co-branded credit card partnership
Mobile Marketing

Nectar360 and American Express renew longstanding co-branded credit card partnership

Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the renewal of its longstanding co-branded credit card partnership with American Express. American Express is the

Member Content Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers
Mobile Marketing

Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers

Robert Wildner, Co-founder and CEO at Avow, offers a guide to major end-of-year Shopping Seasons, and explains how brands can leverage them to best effect.  The holiday season, filled with

Member Content The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce
Mobile Marketing

The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce

Acorn-i, the leading technology-driven eCommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within

Member Content The Digital Voice ranks number one in YouBecome Agency Benchmarker Study
Mobile Marketing

The Digital Voice ranks number one in YouBecome Agency Benchmarker Study

The Digital Voice was one of 23 leading agencies surveyed in the past six months across PR, communications, digital, integrated and full-service categories. The research project by YouBecome, led by

Member Content Run better app retargeting campaigns in 2024 with Remerge’s new guide
Mobile Marketing

Run better app retargeting campaigns in 2024 with Remerge’s new guide

App-based businesses require a constant flow of new users to grow their business – but they also need a mobile retargeting strategy to retain newly acquired audiences and nurture their

Member Content Brands are wasting budget on “annoying” ads that do more harm than good, new YouGov survey finds
Mobile Marketing

Brands are wasting budget on “annoying” ads that do more harm than good, new YouGov survey finds

More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a

Member Content Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition
Mobile Marketing

Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition

Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, has announced the launch of a new platform to support its Nectar eShops proposition, powered by the leading

Member Content Usability in martech: Making a marketer’s life easier
Mobile Marketing

Usability in martech: Making a marketer’s life easier

On World Usability Day ,Katerina Matthaiou, Head of Product and Growth at Upstream, discusses seven components that make  a martech platform’s User Experience stand out. The slogan of November 9th,

Member Content Why you need a user acquisition audit for your mobile app in 2023
David Murphy

Why you need a user acquisition audit for your mobile app in 2023

Luisa Ronchi, Director of App Store Optimisation (ASO) and User Acquisition at ConsultMyApp, explains how a user acquisition audit can evaluate the effectiveness of current strategies and identify opportunities to boost

Member Content Achieving success in scaling paid user acquisition: A fresh 5-step approach
Mobile Marketing

Achieving success in scaling paid user acquisition: A fresh 5-step approach

Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, offers a 5-step framework for elevating your paid user acquisition efforts. Merely incorporating mobile app paid user acquisition into your holistic approach

More Stories

Video Interviews

Member Content

Resources