Genshin Impact is one of the most popular mobile games ever made, along with a handful of other hit titles, such as Call of Duty: Mobile, Candy Crush Saga, Among
Keith Arrowsmith, Global Marketing Director at Onetag, discusses supply-side curation’s benefits for all parties in the programmatic supply path – and helps clarify misconceptions that remain as we head in
Overview South-Korean game publisher Springcomes partnered with rewarded user acquisition platform Gamelight to scale the user base of their hybrid-casual game Merge Sweets. This article focuses on Merge Sweets, a
Piero Pavone, CEO at Preciso, fills us in on the rise of native advertising and some of the latest adtech innovations transforming this space Q: Welcome Piero. Why are advertisers
Mobile World Congress (MWC) 2025, the world’s largest and most influential connectivity event, is just around the corner! From 3-6 March 2025, industry leaders, innovators, and visionaries will gather at
Today, more people than ever use their smartphones and tablets to play online casino games or place bets on the iGaming industry’s safest and most secure websites. However, there are
Cryptocurrencies such as Bitcoin and Ethereum have seen impressive increases in the first part of 2024. This simply means it’s still a good time to build a cryptocurrency investment portfolio.
Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated,
The new year is knocking on the door, calling for brands to meet customers with value and convenience on their device of choice — the mobile phone. The widespread adoption
The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze how different Large Language Models (LLMs) perceive their brands,
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support