Member Content Why is Genshin Impact Developing a Console Game When Its Mobile Game is So Popular?
Mobile Marketing

Why is Genshin Impact Developing a Console Game When Its Mobile Game is So Popular?

Genshin Impact is one of the most popular mobile games ever made, along with a handful of other hit titles, such as Call of Duty: Mobile, Candy Crush Saga, Among

Member Content From buzzword to better advertising: why supply-side curation is the smart approach in 2025
Mobile Marketing

From buzzword to better advertising: why supply-side curation is the smart approach in 2025

Keith Arrowsmith, Global Marketing Director at Onetag, discusses supply-side curation’s benefits for all parties in the programmatic supply path – and helps clarify misconceptions that remain as we head in

Member Content Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 
Mobile Marketing

Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 

Overview  South-Korean game publisher Springcomes partnered with rewarded user acquisition platform Gamelight to scale the user base of their hybrid-casual game Merge Sweets.  This article focuses on Merge Sweets, a

Member Content Q&A: Piero Pavone, CEO at Preciso
Mobile Marketing

Q&A: Piero Pavone, CEO at Preciso

Piero Pavone, CEO at Preciso, fills us in on the rise of native advertising and some of the latest adtech innovations transforming this space Q: Welcome Piero. Why are advertisers

Member Content Return of the Apps! AVOW is Back at MWC 2025 with Free Consultations and a Supper Club Party!
Mobile Marketing

Return of the Apps! AVOW is Back at MWC 2025 with Free Consultations and a Supper Club Party!

Mobile World Congress (MWC) 2025, the world’s largest and most influential connectivity event, is just around the corner! From 3-6 March 2025, industry leaders, innovators, and visionaries will gather at

Member Content What You Should Look for in a Mobile Online Casino
Mobile Marketing

What You Should Look for in a Mobile Online Casino

Today, more people than ever use their smartphones and tablets to play online casino games or place bets on the iGaming industry’s safest and most secure websites.  However, there are

Member Content 4 Tips for Maximizing Your Cryptocurrency Portfolio
Mobile Marketing

4 Tips for Maximizing Your Cryptocurrency Portfolio

Cryptocurrencies such as Bitcoin and Ethereum have seen impressive increases in the first part of 2024. This simply means it’s still a good time to build a cryptocurrency investment portfolio.

Member Content Adapting to New Realities: Mobile Marketing Trends You Need to Know in 2025
Mobile Marketing

Adapting to New Realities: Mobile Marketing Trends You Need to Know in 2025

Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated,

Member Content Mobile-First Consumers Demand Seamless, Unified Experiences in 2025
Mobile Marketing

Mobile-First Consumers Demand Seamless, Unified Experiences in 2025

The new year is knocking on the door, calling for brands to meet customers with value and convenience on their device of choice — the mobile phone. The widespread adoption

Member Content Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services
Mobile Marketing

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services

The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze how different Large Language Models (LLMs) perceive their brands,

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