eCommerce Company Infigo Software Limited (ISL) has launched a marketing platform that integrates all aspects of marketing communications.
The tool, called the Infigo Marketing Interface, will launch at MediaPro Expo, held at Londons Olympia from 1-2 November.
The Infigo Marketing Interface allows marketers to create and track communications across print, web, email, mobile, and social media. Location-based services on mobile devices and products such as Google Maps can also be integrated into campaigns alongside personalised videos.
Douglas Gibson, MD at ISL, says: “The new Infigo Marketing Interface has been a natural progression for the Infigo suite of products and maintains our core values of being highly effective, easy-to-use and affordable. Infigos single unified platform will revolutionise how marketing campaigns are deployed. It means marketing teams can reduce the number of suppliers required to deliver a truly integrated campaign that will increase speed to market and achieve measurable results.”
The platform is cloud-based, with an online portal to access and download results reports.