Intrasonics has launched a software development kit (SDK), which it says will bring a new level of interactivity to TV. The SDK allows content owners and brands to build compelling engagement with their audiences by enabling consumers to interact with the TV using apps on their phone.

Intrasonics has a broadcast audio watermarking technology that allows this seamless interaction with mobile devices. The SDK allows brands to create mobile apps which respond to hidden codes in audio broadcasts, triggering actions on consumers’ smartphones and tablets, and providing audience data. For example, viewers now have the ability to play along on the second screen with TV quizzes or vote in contests. Brands, networks or shows can also run a loyalty program that rewards loyal viewers.

“Broadcast TV has always been about eyeballs to the screen, and the future will increasingly be about engaging with viewers on the second screen,” says Intrasonics CEO, said Luc Jonker. “Our technology allows viewers to engage directly with broadcast content, making them part of the action through immersive, interactive viewing experiences. At the same time, we help shows and brands measure what the viewers are doing.”

Michiel de Gooijer, director, mobile at Lost Boys International, an agency based in Amsterdam, says: “The opportunities we foresee with this technology really are limitless; it enables us and our clients to take audience engagement to the next level. Our developers have worked with the SDK, and the first experiences are very positive.”