Next week, Masterclassing is launching an intensive three-day program of Masterclassing Workshops in the US, where our partners will deliver a total of seven Workshop sessions over three days. Five sessions are intended for senior B2C brand marketers and the remaining two sessions are designed with agency leaders in mind. Brand marketers are welcome to register for one or more of the brand-focused events. Agency marketers are invited to attend one or both of the agency events
Each session runs for 45 minutes, and will consist of a presentation from one of our digital expert partners, followed by a discussion around the key themes of the presentation. There will also be a chance to address the specific questions submitted by each attendee in advance and during the workshop. To facilitate animated discussion, places are limited to 20 people per session. So, please check out the full list below.
You can click on 'More information' to head to the website for more details of each session and to register for it.
Masterclassing Workshops Schedule (all times Eastern Time)
Tuesday February 9:
9am – The Reinvention of Personalisation. Host: Cheetah Digital. This is a brand workshop. More information.
10.15am – How Influencer Marketing Comes Full Circle 2021: Branded Content. Host: Tribe. This is a brand workshop. More information.
Wednesday February 10:
10.15am – 5 Things You Should Know About YouTube and CTV Going into 2021. Host: Pixability. This is an agency workshop. More information.
11.30am – Surge in Loyalty Marketing but with a Twist Workshop. Host: Cheetah Digital. This is a brand workshop. More information.
Thursday February 11:
9.00am – How Programmatic has Transformed Out of Home Advertising. Host: Campsite. This is an agency workshop. More information.
10.15am – No Cookies No Problem! CMOs Adopt Zero Party Data Strategies. Host: Cheetah Digital. This is a brand workshop. More information.
11.30am – How to Win Online with Retailer-specific Product Content. Host: OneSpace. This is a brand workshop. More information.
Remember, spaces are limited so choose your sessions and sign up today.