MASTERCLASSING

Isobar partners with AdsDax to put rich media ads on the blockchain

David Murphy

AdsDax, a blockchain-enabled, end-to-end rich-media advertising platform has partnered with Isobar India to test digital ledger technologies and measure the impact of running ad campaigns at scale on a public ledger from a technical and business perspective.

The first campaign, delivered over four weeks in January and February 2019, promoted one of Isobar’s biggest auto industry brands, CEAT Tyres, via video banner mobile ads delivered to consumers on mobile devices from the AdsDax platform. The campaign received more than 2,668,000 ad impressions that were recorded to a public ledger, providing immediate and transparent access to events in the campaign as they unfolded.

For AdsDax, the ability to leverage blockchain technology comes as an expansion to its existing rich-media advertising platform. The company is currently rolling out the blockchain live MVP element of its platform to select partners in the industry to understand how it might apply the new technologies and explore opportunities for improving the advertising ecosystem.

“Digital Ledger technology is a game-changer for the ad tech industry and will ultimately lead to greater efficiencies for advertisers and agencies,” said AdsDax CEO, Ian Mullins. “We’ve hit the biggest milestone in the industry so far – we have a live, end-to-end scalable solution for blockchain-tracked rich-media ad campaigns. We’ve proved with Isobar we can deliver advertising on a blockchain at scale. We’ve been partners with Isobar for many years but we are delighted not only to bring amazing interactive creative formats and engaged audiences to their brands but now insight, analysis, and opportunities from Digital Ledger technologies.”

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