JBL has has launched a new campaign celebrating the launch of its next-generation Flip 7 and Charge 6 portable speakers.

Created in collaboration with the creative network Havas, the short films are the result of teamwork between Havas London, Havas New York, and Havas CX.

The ad campaign will run across key markets including EMEA, North America, and APAC regions, supported by TV, broadcaster-video-on-demand, social media, audio, digital, and out-of-home advertising.

“We’re thrilled to launch JBL’s next generation of portable speakers with this playful suite of films,” said John Livanos, Harman International SVP of global lifestyle marketing.

“Each is designed to showcase new features, including dustproof, long-lasting battery and booming bass. However you choose to enjoy the music you love, there’s always a JBL speaker ready to rise to the occasion.”

Mark Whelan, Havas UK chairman and group chief creative officer, added: “JBL is a mainstream, popular brand with the ability to take its product performance seriously, but not itself. These little films are designed to explain individual features in a fun, accessible way.”