Chinese eCommerce giant JD.com has launched a blockchain technology platform in order to help enterprise customers to build, host, and use their own blockchain apps.

The JD Blockchain Open Platform, an expansion of JD’s retail as a service (RaaS) strategy, enables customers to create and adjust smart contracts on both public and enterprise clouds. It is aimed at helping companies to track and trace the movement of goods and charity donations, ensure authentic certifications, assess properties, settle transactions, track digital copyrights, and enhance productivity, amongst other uses of blockchain technology.

“JD Blockchain Open Platform is a culmination of the expertise and experience in blockchain technology that we initially developed for our own operations, to provide more visibility to consumers,” said Jian Pei, head of big data and smart supply chain at JD.com.

The first JD partner to use the platform is the China Pacific Insurance Company (CPIC), which is using the blockchain technology to deploy a traceable system for e-invoices.

“JD is an innovator in its field and we are confident its blockchain e-invoice system will create greater efficiency in our operations,” said Yanhong Pan, vice president and CFO of CPIC. “Blockchain technology is transforming the way companies do business, and we are pleased to have found a great partner in JD to guide and help us along the way.”