On Wednesday, 18 July, the Mobile Training Academy (MTA), will be staging a free one-hour webinar titled Integrating Mobile Into Your Business. The webinar is designed to help advertisers and agencies grasp the potential scope of mobile marketing, mobile CRM and mobile commerce in improving their business performance.

Rob Thurner, lead trainer at the MTA, will open the webinar with a presentation on mobile’s role in customer acquisition, customer loyalty, and customer transactions. He will be followed by Stephen Jenkins, marketing director, EMEA at Millennial Media, who will discuss the role of mobile advertising in driving awareness and traffic to online destinations, and footfall in bricks and mortar retail outlets. Doug Chisolm, founder of Rippll, will explain how to use location and in-app push notifications to build relationships and dialogue. And Andy Smith, client services director at Eagle Eye Solutions, will round things off with a presentation on using location- and time-based mobile coupons to drive revenues.

Following the presentations, there will be a Q&A session, moderated by Mobile Marketing editor, David Murphy. You can sign up to attend the webinar for free here. Everyone who registers for the webinar will be sent a link to a recording after the event.