JOLT and Vauxhall leverage DOOH for smart EV advertising

- Tuesday, February 4th, 2025
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JOLT, the Digital Out-of-Home (DOOH) network, has teamed up with Vauxhall to launch an innovative campaign in London, demonstrating how DOOH and in-app advertising can enhance brand engagement with electric vehicle (EV) drivers.
Running from 3rd February to 2nd March 2025, the campaign provides Vauxhall electric and plug-in hybrid drivers with free charging at over 40 JOLT EV units across the city.
The initiative promotes the launch of the Grandland Electric while offering eco-conscious consumers a tangible benefit at the perfect moment—when charging is top of mind.
Vauxhall’s campaign uses JOLT’s high-impact DOOH network to reach urban audiences in high-footfall areas. In-app advertising further reinforces brand awareness, extending engagement beyond the charging point and driving consumer action.
James Taylor, Managing Director, Vauxhall, said: “Access to on-street charging continues to be a hot topic to ensure the UK can continue along its electrification journey.
“In partnership with JOLT, Vauxhall is continuing to support electric vehicle drivers, offering free charging for any Vauxhall electric vehicle customer visiting a JOLT unit. We’re committed to electrifying Britain and look forward to seeing even more innovative on-street charging solutions for drivers to make their day-to-day journeys.”
Gino Cettina, JOLT’s UK Sales Director, said: “JOLT’s infrastructure isn’t just functional—it’s a creative and data-driven advertising pioneer. This partnership with Vauxhall highlights how brands can deliver tangible benefits to consumers by creating meaningful connections.”