Jonas Joins PubMatic

Rob Jonas, who left his role as, VP & MD, EMEA and Global Business Operations at InMobi just before Christmas, has resurfaced at online and mobile advertising tech firm, Pubmatic. Jonas will join PubMatic in mid-March to head up its operations in the EMEA and APAC markets, reporting to PubMatic president of PubMatic, Kirk McDonald.

His primary responsibility will be to lead international sales and help drive continued global expansion of the company’s Strategic Selling Platform which enables programmatic ad sales. Worldwide, IDC projects that Real-Time Bidding (RTB)-based ad spending will grow from $1.4bn (£905m) in 2011 to $13.9bn in 2016.

“As programmatic buying grows and PubMatic continues to expand, having an international managing director with Rob’s level of experience at selling ad platforms for media and technology companies is an undeniable asset,” said  McDonald. “In a short time, he has contributed to the material success and international expansion of some of the most successful interactive companies. He understands and consistently builds upon a culture of innovation at every turn, from start-ups like InMobi to large corporations like Google.”

Jonas comes with over 15 years’ experience developing high-growth technology companies in the EMEA, North America and the Asia-Pacific regions. He spent three years at InMobi, following stints at Google, where he was director, strategic partnerships, EMEA, and at Yahoo! Europe, which he joined through Yahoo’s acquisition of Overture Services.

Jonas said: “Coming from a mobile-focused company, I have seen two undeniable trends over the last three years. First, the rise of mobile computing and the eventual convergence across mobile, tablet and PC platforms in the minds of consumers, publishers and advertisers.

“Second is the increasing importance of unified, cross-platform solutions to address monetisation, increasingly through the inclusion of programmatic and real-time bidding. PubMatic is one of the very few companies at the nexus of these trends and fantastically well positioned to capitalise.”

PubMatic currently works with leading publishers across Europe including IDG, National Rail Enquiries and Monster. You can catch our podcast interview with PubMatic CEO Rajeev Goel below, or download it here.