Capitalising on key moments throughout the tournament, such as the England v Scotland game on Friday 18 June, the campaign is a combination of entertaining celebrity-laden videos, stills and dynamic creative across all major social platforms.
The UK campaign features footballing legend Eric Cantona delivering rousing, tongue-in-cheek rallying speeches to get the nation hyped in the lead up to big matches. Tailored executions will be shown when excitement around a particular game starts to peak.
Playing on Cantona’s reputation as a philosophical thinker, the UK films see the star deliver over-the-top football and takeaway-themed lines such as: “To hell with virtual hangouts. Freedom draws near. This road leads to a feast. A feast of skill. A feast of passion. A… meat feast pizza, perhaps?”
A template based creative approach saw specific content for each market created, themed around ‘local hero’ celebrities and key match dates for different countries. The global campaign features multiple A-lister footballers including Gianluigi Buffon, Luka Podolski and Fernando Torres, with the stars helping to amplify content that counts down to the crucial games and their pre-match takeaway ordering window.
“It’s fantastic to be part of the return of international football by our sponsorship of EURO 2020. We’ve created a multi-layered campaign that celebrates the spirit of this international tournament and which I think will have huge appeal for customers and football fans across Europe” said UK Marketing Director for Just Eat Takeaway, Matt Bushby.