SlimFast has unveiled a playful new campaign starring Keisha Buchanan, Kelly Brook and rapper Big Narstie.

To celebrate, the trio takes centre stage in a tongue-in-cheek talent show spoof, auditioning Britain’s quirkiest taste-testers.

In the fun-filled video, the celebrity panel judges a range of unique taste talents-from mind-reading to sommelier-style showmanship.

Buchanan, said: “I couldn’t have asked for a better introduction to the SlimFast crew. Swapping the stage for the judging panel was so much fun. Kelly, Narstie and I had a ball putting the contestants’ to the test and seeing such weird and wonderful talents.

“When I gained a bit of weight during the pandemic, SlimFast was part of my health journey to get back to my goal size and made it so easy to stay consistent. Now with my busy touring schedule, I’ll swap in a shake for a meal to help stay on track with my goals. I genuinely love the products, so joining as ambassador feels like a really natural fit and it’s been so fun to celebrate with this campaign.”

Speaking on the campaign, Brook said: “We had a lot of fun judging the contestants and hearing their thoughts on the different flavours. It’s safe to say, all the different shakes went down a treat! That’s one of the reasons I love SlimFast – not only is it a convenient way for me to get the vitamins, minerals, and protein my body needs – it also tastes GREAT!”

Big Narstie added: “Gassed to welcome Keisha into the SlimFast crew. The talent show was sick, good vibes all round. You know for me, managing my weight can’t be feeling like a punishment ‘cause I won’t do it . I’ve got my routine that I like and I stick with it. MMA and some SlimFast shakes and I’m good to go, getting that protein in while I’m at it.”

Jess Brosnan, Senior Brand Manager at SlimFast concluded: “We’re delighted to have Keisha join our 2025 lineup alongside Kelly Brook and Big Narstie. All three talents have busy, jam-packed schedules, meaning the need for an on-the-go meal is extremely important.

“At SlimFast, we believe you shouldn’t have to sacrifice on taste or nutritional value, which is why our ready-to-drink shakes are packed with 15g of protein and 23 vitamins & minerals, all whilst tasting delicious!”