Klarna has kicked off its new multi-year partnership with Latitude Festival by launching “Camp Klarna,.

Marking its debut as headline sponsor, Klarna- the global digital bank and payments provider- has brought a pastel-themed summer camp to the heart of the festival, offering fun, relaxation, and festival essentials.

Camp Klarna is designed as a go-to hub where visitors can relax, recharge, and take part in creative workshops. With up to 40,000 people expected each day, Latitude offers Klarna a major opportunity to connect with a large and engaged audience.

Raji Behal, Head of Western and Southern Europe at Klarna, said: “We’re so excited to welcome festival-goers to Camp Klarna at Latitude this year. Camp Klarna is where creativity meets utility—it’s playful, practical, and packed with perks to elevate the festival experience. From festival survival kits to places to recharge, it’s all about making your festival weekend that little bit smarter—and even more fun.”

Melvin Benn, Managing Director of Festival Republic, said: “Latitude has always been a festival where music, creativity, and curiosity come together in unexpected ways. Klarna’s camp experience taps into that spirit perfectly. It’s thoughtful, playful, and adds to the atmosphere of the weekend, which is the kind of partnership we value.”