Kwik-Fit showcases new ad in partnership with VCCP
- Tuesday, October 8th, 2024
- Share this article:
Kwik-Fit has launched a new campaign, in partnership with VCCP.
Directed by comedic filmmaker Harold Einstein, known for his work on Outsider and Twix’s recent ‘Camping’ ad, the main film features a friendly and helpful technician who outlines the reasons customers always leave satisfied after their visits.
The campaign will be broadcast across TV, video-on-demand, digital out-of-home, radio, and online platforms, with media planning and buying handled by EssenceMediacom.
“Our brief was to demonstrate how our technicians make sure our customers drive away happy every time,” said VCCP group creative director Tony Hector.
“We took a humorous, surreal approach – brought to life by the brilliant Harold Einstein – which helped us deliver this message while standing out within the vehicle servicing category.”