Todays the day for our free Making Sense of Mobile Coupons webinar, kicking off at 16:00 GMT.

The latest in our Making Sense series, the webinar will explore the potential, and challenges, around using mobile coupons. On the one hand, they enable brands to target consumers while theyre in striking distance of a retail outlet, and arent prone to some of the misredemption problems of paper coupons. On the other, a lot of retailers are still struggling to get their in-store infrastructure up to speed.

The webinar will explore these issues through a series of presentations from our speakers, followed by a Q&A panel, all moderated by Mobile Marketing editor David Murphy.

Companies speaking include the analyst, Juniper Research, and mobile couponing specialist Prinovis and Shopitize, which recently launched its consumer cashback app, with support from Kelloggs and McVities.

You can register to attend the webinar here. If you wont be at your desk at 4pm, dont worry – youll automatically receive a recording of the webinar over the next couple of days.