LGBTQI+ marketplace Joocd launches to connect brands with LGBTQI+ influencers

David Murphy

The world’s first dedicated LGBTQI+ marketplace,, has launched in the UK, US, Australia and New Zealand, with the aim of connecting brands and agencies with LGBTQI+ influencers.

The acronym stands for ‘Just Out Of Curiosity Digital’. Founded by Nigel Hickey and Mark Alexander, it seeks to best match the right LGBTQI+ influencers to campaigns, using sophisticated audience targeting to help brands better engage with the LGBTQI+ community through authentic endorsements and eye-catching content.

“We wanted to create a marketplace with which brands could strategically partner with the LGBTQI+ community at scale,” said Hickey. “When done right, we know influencer marketing is highly effective. Getting it right means brands, agencies and influencers need transparency in authentication and audience insights to forge the right partnership.” offers brands and agencies an in-depth analysis of the quality and insights of an audience as well as the ability to identify fake or bot followers. Understanding an influencer’s value and market price is a widely-debated topic, so offers up-to-date price estimating data. The estimated market price of a post is based on the influencer’s location, number of followers, engagement rate, and their overall audience quality. also offers a campaign concierge who will review campaign and short-list the best match influencers, based on the campaign objectives and brief. Users can manage their approvals and only approve and buy the content achieving the right creative outcome. The platform also offers real-time reporting of campaign engagement rates, conversions, earned media, reach, and total media value.

The platform is connected to all major social media channels for brands and agencies to engage with influencers in campaigns, collaborations, invitations to attend events, product testing and reviews, promotional offers and product sampling. will donate 10 per cent of all profits to LGBTQI+ community projects nominated by their influencer network.