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L'Occitane en Provence Launches Augmented Catalogue

Kirsty Styles

France’s L'Occitane en Provence cosmetics, which has three stores in London, has re-launched its iOS and Android apps as companions to its paper catalogue.

The first page of the latest edition explains how to use the app and various calls-to-action have been left on each scannable page to ensure readers are aware of the change. 

Customers scan the pages with the updated app to get access to interactive content. For each scannable product, browsers can access a product datasheet, add it to an online purchase or find the closest store. There are also videos to demo the beauty products. The scanner, created by Moodstocks, also works offline.

The company says its scanner is really easy to plug into both iOS and Android apps, enabling its clients to fully customise the UI for their brand.