Lucozade Alert has teamed up with British boxing champion Anthony Joshua to introduce a special edition of its Mango Peachade Zero Sugar drink.

The campaign was spearheaded by the brand’s social media agency, We Are Social Sport.

As part of the promotion, the company has also rolled out a series of social-first activities.

The campaign will be featured across Lucozade’s Instagram, Facebook, and TikTok channels

Aoife McGuigan, marketing head of category expansion at Suntory Beverage and Food GB&I, said: “Whether they’re stepping into the ring or tackling the demands of the workday, at Lucozade, we believe that everyone has the potential to unleash their inner champion.”

“Our partnership with We Are Social Sport and AJ allows us to showcase how Lucozade Alert helps you to get your head in the game.

Joe Weston, head of We Are Social Sport added: “At We Are Social Sport, we are all about creating culturally relevant campaigns that feel real and relatable. But, how do you make one of the most iconic boxers connect with people stuck in the daily grind?

“We wanted to show that the spirit of a champion isn’t just for the ring, it’s for everyday life too. So, we took AJ’s unmistakable energy to the office setting, turning that dreaded afternoon slump into a moment of motivation, with the Lucozade Alert at the heart of it all.”