Lucozade and We Are Social Sport have launched ‘Tradies All Stars’ trading cards to bring some energy to tradies across the country.

Working with We Are Social Sport, Lucozade created the ‘Tradie All Stars’ – custom trading cards that honour hardworking tradies, complete with stats, skills, and the look of professional athlete cards.

Using data from Checkatrade, the cards rate tradies on strength, speed, smarts, endurance, and overall performance. Lucozade flipped the usual on-site prank – where apprentices are often the target – by letting them surprise their teammates with cards featuring their faces.

Apprentices handed out the cards on-site, and reactions quickly went from confusion to laughter as tradies saw themselves celebrated like sports stars. Lucozade captured these moments for social media and even turned the cards into billboards to highlight tradie skills.

The campaign continues online with tradie creator Kris Fox Devos (@foxy.devos) visiting worksites to reveal tradies’ ratings. The teams then compete in fun challenges and rank each other, ending with football-style post-match interviews.

The series is live now on Lucozade’s Instagram page.

Annabel Rawsthorne, Brand Manager at Lucozade, said, “Tradies are some of the hardest working people out there. We wanted to take a moment to appreciate their work, endurance, and the energy they bring to site life. We were able to tap into the heart of tradie culture and create content that not only truly resonates with our audience but also captures the spirit of tradies across the country.”

Joe Weston, head of We Are Social Sport, said, “We wanted to tap into a culture that’s already buzzing on social, where sport stats and player performances are constantly tracked and celebrated. Tradies’ work is just as demanding and their progress just as measurable. By connecting these two worlds through a social-first lens and using a platform that sports fans have loved for years, we’re creating an instant connection between them.”