On the back of introducing a business rewards programme, Ride hailing firm Lyft has now launched a loyalty scheme for all users.

With Lyft Rewards, whenever riders use Lyft to travel around, they earn points for every dollar they spend. With enough points, users are able to unlock rewards such as an upgrade to Lyft Lux or savings on future rides. Rewards points can be tracked within the Lyft app.

Lyft says it will listen to its customers in order to keep making Lyft Rewards better over time. “Passengers want perks like ride upgrades, access to more-experienced drivers, and double-points days — so well continue to listen to your rider feedback as we fine-tune the Lyft Rewards program,” said Lyft in a blog post.

Lyft Rewards will begin rolling out in December to select riders in cities across the US, before the company looks to makes it available to more riders in 2019. Riders eligible to start earing rewards will receive an email or notification from Lyft.