Lynx taps Pete Wicks, Joe Weller & Chloe Burrows for new ad
- Thursday, July 17th, 2025
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Lynx is making waves in men’s grooming with the launch of its first Lower Body Spray, designed to meet growing demand for more complete fragrance routines among men.
To promote the new product, Lynx created a giant boxer-shaped scented ball pit at Boxpark Shoreditch, asking the bold question: “Do you spray down there?”
The stunt aims to challenge taboos and raise awareness about male personal care. 
Reality TV star Pete Wicks, along with TV personality Chloe Burrows and content creator Joe Weller, joined Lynx to promote the launch and encourage men to try the new spray.
“Men are now prioritising fragrance as a key part of their daily routine to feel confident. Lynx’s Lower Body Spray range meets this demand with innovative scents designed to keep them smelling great from top to toe, reinforcing Lynx’s role as a leader in modern male fragrance space.” Josh Plimmer, Lynx marketing manager stated.
