Macy’s is expanding its online Style Crew ambassador program, initially launched with Macy’s employees in 2018, to anyone passionate about fashion and beauty. Macy’s Style Crew enables style influencers to become brand ambassadors by creating and sharing authentic and engaging shoppable videos and images on personalized Video Storefronts on macys.com and across social media.
The program allows style-obsessed, social-savvy shoppers to share their favourite looks through their own social media channels. Powered by TVPage, the Storefront app enables ambassadors to easily upload videos, match products and post to their social channels. As ambassadors share content, customers can easily click to buy products directly from their pages, earning commission for the program member.
“We are thrilled to expand Macy’s Style Crew to the broader fashion and beauty community,” said Marc Mastronardi, Chief Stores Officer at Macy’s. “Expanding our marquee eCommerce program will enable passionate content creators to grow their personal brands, while providing Macy’s shoppers with a highly engaging online experience.”