Making Sense of Proximity Marketing and Programmatic Events Tomorrow

Making-Sense-alexOur Making Sense series kicks off tomorrow with two events in London, looking at the topics of programmatic buying and proximity marketing.

The Making Sense events are designed to educate brands and agencies on the hottest marketing technologies, with expert speakers across the marketing spectrum and the brands who have successfully put these tools to work in their own business.

Taking place in the morning is Making Sense of Programmatic Buying, which will see presentations from ABC group executive director Richard Foan on the topic of trusted digital advertising, Byyd chief product officer Jay Fowdar talking about how programmatic was used to promote the launch of Sonys Xperia Z1 handset; Rovio head of brand partnerships & advertising Raphaelle Tripet giving the publishers perspective; Jampp head of international business development Joana Picq discussing how to leverage RTB to promote mobile apps; plus Millennial Media VP marketing Stephen Jenkins, Radium One product manager Daniel Warner, and Todd Tran managing director Nexage with talks looking at the opportunities this new technology presents.

In the afternoon, Making Sense of Proximity Marketing features presentations from Beep Marketing founder Helen Keegan, who was behind one of the first location-based mobile marketing platforms, ZagMein 2000; MobPartner mobile consultant Aurelie Guerrieri on how to use mobile to re-engage customers; TagPoints director Jess Stephens, on the opportunities of micro-location marketing to join up in-store and online; DMA & Connected Council chair Mark Brill discussing the importance of contexuality in proximity marketing; Tamoco director Daniel Angel, on the topic of connecting with consumers where and how they want; Beepsquare CEO Richard Lear on responsible use of iBeacon technology; and Nodes account manager Tim Groot, talking about the deployment of Carlsbergs Crowdit app in bars and pubs.

Both events are free for brands to attend. Register for Programmatic Buying here, and Proximity Marketing here.