Matalan is kicking off its 2025 spring campaign by embracing the chaotic yet memorable moments of family life.

The new campaign, created in collaboration with McCann Manchester, focuses on the unpredictability of everyday family situations, celebrating those “best worst bits” that often turn into the most cherished memories.

The campaign features two 30-second spots that highlight relatable spring and summer moments. From a giant wasp causing mayhem at a garden party to getting lost on the way to a wedding, the ads capture the fun and chaos that often comes with family events.

The ad will run until the end of April, across TV, radio, out-of-home, digital, and in-store. Media planning and buying were managed by Havas.

Charlotte Dewhurst, Director of Marketing at Matalan said, “We’re so proud of our everyday family heroes and all the wonderful product that serves them. We’re extremely passionate in continuing our reliability mission to show our customers that ‘we get it’ and ‘we’ve got you’ for all of life’s moments – the good, the bad and the chaotically funny.”

Imogen Tazzyman, ECD at McCann Manchester said, “It’s funny how often in life the worst bits actually turn into the best memories. No one remembers the occasion where everything went as planned. Everyone remembers the time the wasp gate-crashed the party and caused utter carnage. Luckily, Matalan has got you with all the quality and style you need to look great whatever life looks like. Bringing this idea to life was great fun and we’re so excited by the results.”