Maynards Bassets unveils new ‘Set the Juice Loose’ campaign
- Thursday, August 7th, 2025
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Maynards Bassets is rolling out the newest chapter of its long-running ‘Set the Juice Loose’ out-of-home campaign.
Created in collaboration with London-based creative agency VCCP, this activation is designed to appeal to both loyal fans and a slightly younger demographic aged 35 to 55.
“We are thrilled to share our latest evolution of ‘Set the Juice Loose’. With this campaign we are tapping into the playful, juicy nature of our products in a way that highlights our taste appeal and puts our delicious sweets front of mind in the moments that matter,” said Amy Lawson, senior brand manager at Mondelez. 
David Masterman, ECD at VCCP, said: “The explosion of juice that happens in your mind when you see a Jelly Baby or a Wine Gum in these predicaments is juicier, and far more mouthwatering, than we could ever shoot.”
