Mediaocean has announced today that they have entered into a definitive agreement under which Mediaocean will acquire Innovid.

As part of the transaction, Innovid will merge with Flashtalking to form a leading global, independent, omnichannel ad tech platform.

Mediaocean will acquire Innovid for $3.15 per share of common stock, with an enterprise value of approximately $500 million and an equity value of about $525 million. The acquisition is expected to close in early 2025.

The combined organisation will offer a comprehensive range of complementary services, including ad delivery, creative personalisation, measurement, and optimisation across various channels such as digital, social, CTV, and linear TV.

Zvika Netter, CEO & Founder of Innovid, will lead the combined ad tech organization as CEO reporting to Bill Wise, Co-Founder & CEO of Mediaocean. Grant Parker, who currently runs Flashtalking, will be President of the combined ad tech organization reporting to Netter. Netter will also join the board of Mediaocean.

“Today’s advertising landscape needs independent technology companies who can provide a neutral alternative to Google and interoperate effectively across Big Tech platforms,” said Bill Wise, Co-Founder & CEO of Mediaocean.

“Our Prisma business provides robust ad infrastructure to the world’s largest brands and agencies. Now Flashtalking plus Innovid will establish a premier independent ad tech business with a keen focus on creative and CTV.”

“From the start, when we founded Innovid 17 years ago, we have been driven by the belief that advertising can be made better for all – and this merger represents a key milestone on that journey, and the people, teams, and passion behind it,” said Zvika Netter, CEO & Founder, Innovid.

“We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world’s best technologies. Together, we will be a partner that brands, agencies, and publishers can rely on to innovate, drive growth, and build their future.”

“Innovid and Flashtalking are two of the most trusted ad tech platforms providing business-critical value to advertisers around the world,” said Grant Parker, President, Flashtalking.

“We believe our solutions engage consumers in the moment and deliver highly-relevant messages. Combined, we will provide omnichannel orchestration for brands and agencies – from creative personalisation to media delivery to transparent and trusted measurement and optimisation.”