Mediasmart and Adledge have partnered to offer advertisers real-time viewability data and automated viewability optimization. The companies said that the full Adledge metrics activation with Mediasmart enhances the quality of the integration, and opens up new opportunities for brands and buyers to optimize mobile campaigns.
The solution offers granular viewability data, provided in “true” real-time by Adledge to Mediasmart’s proprietary platform, in a completely transparent way. The companies note that ad verification technologies usually provide the digital industry with a complete analysis of the ad at least four to 24 hours after it has been displayed online.
“We are very proud of this partnership with AdLedge because it allows us to provide so much added value to our customers,” said Mediasmart CEO, Noelia Amoedo. “The process of maximizing viewability in your campaigns, which lies at the basis of good campaign performance, is inefficient at best, with advertisers having to pull information from different systems and often missing valuable mobile inventory. Mediasmart buyers can now not only see granular viewability information in all of their Mediasmart reports, but they can also have Mediasmart algorithms optimize their campaigns automatically.”