Metro Bank highlights ‘human approach’ in new ad

- Monday, January 27th, 2025
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Metro Bank has unveiled a new brand positioning ahead of its 15th anniversary later this year, aiming to support its brand evolution and growth strategy.
The campaign will spotlight its ‘human approach’ and commitment to customer service.
Developed by London-based creative agency M&C Saatchi, the initiative is guided by three core principles: ‘people,’ ‘relationships,’ and ‘service.’
The campaign’s emphasis on relationship banking is also designed to attract new customers in key growth areas, including small and medium-sized businesses (SMEs), corporates, and commercial and specialist mortgages.
Metro Bank brand and marketing director Danielle Lee: “Excellent customer service built by human connections has always been at the heart of our ethos. We’re passionate about offering customers a personable experience, driven by people who truly care.”
“Our new brand identity captures this and ensures we are relevant in the future to grow and evolve, reaching new customers and businesses through our relationship banking specialists.”
M&C Saatchi Consulting partner and ECD, Darren Bowles added: “We’re hugely proud to have partnered with Metro Bank to shape their new strategic positioning as the relationship banking specialists and refresh their brand identity.
“We uncovered a huge opportunity to amplify what makes Metro Bank unique, shaping a brand strategy and creating a new identity that puts people at the heart of their brand, highlighting the strong relationship that Metro Bank have with their customers. The refreshed identity is designed to work across their digital channels, stores, and print whilst bringing a modern, fresh and welcoming feel.”