Mini launches ‘Grab the Corners’ ad
- Tuesday, October 29th, 2024
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Mini has rolled out its newest global marketing campaign, ‘Grab the Corners,’ as part of its push towards electrification.
Created by Anomaly London, the campaign is designed to spotlight Mini’s racing legacy while showcasing its latest electric models.
The campaign includes a series of films shot in Mexico City, highlighting the new JCW models. Charlie Cooper, grandson of John Cooper, Mini’s original designer, also appears, celebrating the brand’s legacy.
Simon Cheadle, Creative Director at Anomaly, stated: “Six decades of underdog heritage. Incredible cornering. 
“The mad Power-Boost button. This campaign proudly captures the performance and legacy of this iconic car as it races off into an electric future. We hope John would be proud.”
