Mitsubishi Motors has picked mobile marketing company Incentivated to develop an iPad business app which will be used by Mitsubishi sales teams at promotional events in the UK.
The app will be used to showcase the companys range of cars, and to fill out interest capture forms. The forms can then be sent via 3G or wi-fi to a central marketing database for onwards sales funnel management, and interested customers will receive a SMS receipt of their conversation and ongoing updates as they progress their purchase of a new car. 
“Incentivated were absolutely the right choice to build this app for Mitsubishi UK,” says Mitsubishi UK customer communications manager Katheryn Davies. “Their technical and creative expertise and instinctive mobile marketing knowledge shone through in their proposal.”
