Airship

Mobile Advertising Booming, Says BuzzCity

David Murphy

The phenomenal growth in mobile advertising witnessed in early 2011 shows little sign of slowing, according to a new report published today by global mobile media company, BuzzCity.

The BuzzCity Report, a quarterly summary on the trends and forces shaping mobile advertising, shows that more ads (53bn ) have been served over BuzzCity’s network in the first six months of 2011 than in the whole of 2010 (52bn).

BuzzCity says the figures in the latest report give proof to wider industry predictions, including Gartner’s recent forecast that worldwide mobile advertising revenue is forecast to double in 2011, growing to $3.3bn (£2bn) from $1.6bn generated in 2010.

The UK continues to show strong growth of 54 per cent in the last quarter, compared to 7 per cent in the previous quarter and has been identified as one of seven ‘hotspots’ for future growth. BuzzCity attributes this growth to falling data rates, cheaper handsets, heavy promotion of the mobile internet, and better mobile content.

Leading the charge globally are India, Indonesia, Vietnam and the United States, all of which served over 1bn mobile ads this quarter. In addition, 47 countries each served over 100m ad impressions, contributing to an overall growth of 30 per cent for the quarter.

“Mobile advertising is no longer dominated by a handful of markets,” says BuzzCity CEO, Dr KF Lai. “To have nearly 50 countries each serving over 100m adverts per quarter is not only an important milestone, but a real indication of the depth and increasing maturity of the entire mobile ecosystem. Mobile internet advertising is now a pervasive force for marketers to spread their message, build brands and transact – a medium that we cannot afford to ignore.”

You can access the full report, which includes details of the top mobile handsets for internet usage, as well as an in-depth look at the issue of operating system fragmentation in relation to mobile advertising, here.