Mobile games: Designing an app’s creative and growth strategy

Member Content

How do you make a mobile game stand out when there are half a million games in the app store?

Peter Fodor is the founder and CEO of AppAgent, a mobile marketing agency that helps apps grow their user base and revenue. He joined Remerge’s Apptivate podcast to share his expertise on how marketers for mobile games can enhance their creative strategies to increase revenue. Alongside Maria Lannon, VP of Sales and Account Management at Remerge, Peter discusses building a testing strategy in the post-ATT world and the best ways to retain and convert gamers into paying customers.

Listen to the full episode below:

Listen on Spotify

Listen on Apple Podcasts

Listen on Google Podcasts

“If you are designing a new game, you really have to think about the audience first and then build a game designed around audience motivators.”

Timestamps and podcast topics:

  • 0:53 Peter’s background
  • 5:07 Giving games ‘sex appeal’
  • 9:42 Choose your audience wisely
  • 13:13 Workarounds for testing creatives
  • 17:48 Breaking the glass ceiling of growth
  • 19:43 Designing an app’s growth strategy
  • 22:16 How to get hired
  • 25:00 Global success with gaming apps
  • 28:20 Building our agency’s culture