Mobile Marketing has launched the Making Sense of Mobile webinar series, which aims to demystify mobile marketing, one discipline at a time, with the help of leading experts in each field. The first webinar in the series will look at Mobile Advertising.

Each webinar will feature a panel of speakers, specialising in the discipline in question. Each panellist will offer a short introduction to the subject, highlighting trends, relevant statistics and recent developments. The webinar will then move on to a Q&A session, in which delegates will have an opportunity to put their own questions about the subject to the panellists.

The webinars will be chaired by Mobile Marketing editor, David Murphy. He says: “There’s still a lot of confusion out there about what mobile marketing can do. The Making Sense of Mobile series will help brands find out how they can use the many tools that mobile marketing has to offer from the experts in each discipline.”

The first webinar, Making Sense of Mobile Advertising, stakes place at 4pm GMT/UTC on Wednesday, 22 February. The schedule for the next webinars in the series is as follows:
28 March 2012 – Making Sense of Mobile Sites

18 April 2012 – Making Sense of Mobile Apps

23 May 2012 – Making Sense of Gamification

20 June 2012 – Making Sense of Mobile Payments

12 September 2012 – Making Sense of Mobile CRM/Messaging

24 October 2012 – Making Sense of Location-based Services

21 November 2012 – Making Sense of Mobile Coupons

To register for the Making Sense of Mobile Advertising webinar, click here. To get involved in any of the Making Sense webinars as an expert speaker, please contact John Owen or T: 077696 74824.