Mobile engagement platform Mobile Roadie has added support for brands looking to create their own mobile sites and native iPad apps. Self-service mobile sites, which are automatically generated based on the users existing website, can be customised for cross-platform usage, down to colour scheme and fonts.

The native iPad app platform is designed to incorporate rich media content on a larger screen, offering a range of graphics, effects, and functionality. The apps can be synced with iPhone and Android content, as well as mobile sites, created using the Mobile Roadie platform.

“We’re now living in a mobile-first world,” says Michael Schneider, CEO of Mobile Roadie. “With traffic from mobile devices and tablets surpassing desktop shortly, every brand and small business worldwide needs a high quality, low cost mobile presence.”

With its self-service iOS and Android app creators, Mobile Roadie powers more than 3,000 apps for brands, and has recently reached the milestone of 20m end users across their platform.