Mobivity launches Omnichannel Offers and Promotions Management Platform with Subway

David Murphy

Mobivity Holdings, which operates the customer personalization platform, Recurrency, has launched its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will enable brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This enables brands to ‘turn and burn’ codes that tie the consumer’s unique identity directly to redemptions.

Mobivity is launching the platform with Subway as its first customer. Mobivity said the deployment platform with Subway restaurants, the largest restaurant chain in will likely be the largest of its kind across the restaurant industry, marking a shift to a true omnichannel offer management solution that will track marketing effectiveness across interactions in every phase of the customer journey, across in-app purchases, email, SMS promotions, and and printed offers.

“We have been proud partners with Subway for nearly five years and are honored to continue the growth of our work with one of the world’s most well-known brands,” said Dennis Becker, Mobivity chairman and CEO. “The launch of our Offers and Promotions platform into Subway’s technology and marketing system is a testament to Subway’s belief in our ability to help them drive guest frequency and spend in a measurable and data-driven way, and their commitment to elevating the guest experience across the physical-digital divide.”

Mobivity’s Recurrency platform is currently deployed to more than 30,000 Subway locations in the US, UK, Canada and Ireland. Subway currently uses the Recurrency platform to send personalized mobile messaging campaigns to customers, print targeted offers and promotions on guest receipts, and capture and analyze basket-level point-of-sale data to measure the effect each marketing campaign has on its guest frequency and spend. Mobivity’s Offers and Promotions platform was launched into Subway restaurants in early October.

“Subway guests want a modern digital experience that engages them how and when they want,” said Rob Tedesco, Subway’s vice president for digital and consumer technology. “Mobivity and Subway have partnered together for the last five years to bring great offers to guests and we’re excited to continue our partnership.”